Corporate social responsibility (CSR) is a management concept with practices and policies taken by a company who intends to have a positive influence on the world through incorporating social and environmental concerns into their business all the while benefitting its shareholders. CSR efforts are measured by the Environmental and Social Governance (ESG) metrics. Studies have shown that the ESG metrics levels and company profits have a high positive correlation.

Here at ADAN, we have been continuously strengthening our CSR initiatives to better serve our community and fulfil our ultimate goal of leaving the Planet better than it was before us!

When it comes to CSR, it has 4 forms namely, Environmental, Ethical, Philanthropical, and Economical and is guided by The Triple Bottom Line covering 3 important areas of business namely, Profit, People and Planet:

1.     Profit (Financial):

In the past, core focus was placed on monetary goals, now purpose-driven leaders could drive a business that could promote positive change i.e. sustainable initiatives, and these have proven to drive great business success. ADAN have been a partner with World Land Trust(WLT) over the years and have been contributing a sum of earnings that serve an even greater purpose as our very own sustainable initiative, WLT conduct projects and partnership with conservation partners around the world to protect wildlife reserves and protect as well as restore areas of threatened forests.

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2.     People (Societal):

In the past, businesses favored and generated value for shareholders, and now companies that embrace sustainability try to create value for all stakeholders i.e. customers, employees, people in the shared community. For example, employees at ADAN are encouraged to use worktime to attend volunteering programs. This allows the employees to have first-hand experience in understanding their surrounding community and also allow them intrinsically feel the importance of their work here at ADAN.

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3.     The Planet:

Using ethically sourced materials, cutting down energy consumption, stream-line shipping practices as well as working towards lessening the carbon footprint emitted. As the core mission of ADAN, we strive to improve the environment and introduce everyone to sustainable living through our work. We do what we preach, we have been FSC certified, and therefore all our products are made with sustainable material with the environment as our major focus. And, as mentioned before, we have a strong partnership with WLT which we have long supported and funded over the years.

At ADAN, CSR is not only for enhancing goodwill but is a means of actions that we would like to genuinely improve the world with our love and care for our Planet and all her inhabitants.